HOW TO RUN A SMALL BUSINESS

Your Coaches

Jessica Smith

Business Coach
Marketing Strategy Consultant, Jessica Smith Consulting
Jessica has over 17 years of experience building and leading successful teams from lean Silicon Valley tech startups to well established educational and financial companies. She is skilled at fostering trust and motivation with high performance teams through her strategic vision and open communication style. Recently, Jessica led B2B marketing and global operations for Evernote, a successful Silicon Valley tech startup. Prior to that, she was a marketing executive at EF Education First, a leading private education company.

Ben Alisuag

Success Coach
Director, BusinessBlocks
Benjamin has nearly a decade of experience as an educator, trainer, instructional designer, and leader in the learning development space. In 2015, he was honored as one of Elliott Masie’s 30 Under 30 Learning Leaders. He specializes in the design and execution of large-scale online programs, most recently serving as the head of instruction for Philanthropy University, the world's first online training school for the social sector, which enrolled nearly 200K students in 2015.

With the help from your coaches, you will learn how to

• Define your target market
• Define your marketing goals
• Understand your core customer's needs and challenges

• Set a pricing strategy that's right for your business
• Optimize your website for higher conversions
• Use best practices in digital marketing